The purpose of the Advertising Campaign Event is to provide an opportunity for the students to prepare an advertising campaign of any length for a real product, service, company or business and to present the campaign to a prospective client/advertiser. The participants also indicate an appropriate budget and select media.
The Advertising Campaign Event is an opportunity for the students to demonstrate the promotional skills necessary for advertising management personnel.
Advertising Campaign is a team event consisting of 1 to 3 students.
Sample Exam
Sample Role Play
Careers and Salary Ranges
- Advertising and Promotions Manager
Colleges and Universities with Advertising Departments
- Northwood University , http://www.northwood.edu/mi/academics/degreesanddepartments/advertising/default.asp
- Michigan State University , http://adv.msu.edu/
- Grand Valley State University , http://www.gvsu.edu/soc/
- Central Michigan University , http://www.cmich.edu/subject_programs.asp?sid=090903&yr=2005&locid=onc&level=ug&sub=Advertising
- Ball State University , http://www.bsu.edu/cim/bachelors/maj_advertising/
Work Place Examples
-Advertising Agencies
-Corporations or Companies
-Magazines, Television, Radio, and Internet
-Public Relations Firms
-Marketing Firms
Skills Needed to Succeed in the Advertising Agencies
-Skill in Planning and Fact Gathering
-Excellent Written and Verbal Communication Skills
-Enthusiasm and Great Work Ethic
-Ability to Work as a Team Member
-CREATIVITY!!!!
Trade Groups and Industry Associations
-American Advertising Federation
-American Association of Advertising Agencies
-International Advertising Association
-Advertising Research Foundation