In the Business Services Marketing event, the student is given a description of a specific situation that measures skills, knowledge and attitudes in business services marketing. Students will be challenged to perform marketing functions and tasks involved in providing services to businesses on a fee or contract basis or providing services to consumers. Roles in these events are those of customers, employees, supervisors, managers and entrepreneurs.
Sample Exam
Careers and Salary Ranges
-Business Services Senior Manager, $100,000-$140,000
-Business-to-Business Sales Rep, $45,000-$85,000
-Business Services Account Executive
-Director of Business Services
-Business Services Coordinator, $35,000-$70,000
Colleges and Universities with Business Services Marketing Programs (Or Related Fields)
-Western Michigan University, http://www.hcob.wmich.edu/bcm/
- University of Michigan , http://www.bus.umich.edu/Academics/Departments/CSIB/
Work Place Examples
-International and Domestic Corporations
-Marketing and Consulting Firms
-Public Relations Firms
Skills Needed to Succeed in the Business Services Marketing Industry
-Excellent Communication Skills
-Ability to Effectively Satisfy Customers, Managers, Other Businesses, etc. Demands
-Ability to Work as a Team Member
-Internet Skills and Experience
Trade Groups and Industry Associations
-International Association of Business Communicators
-Business Marketing Association