The Creative Marketing Project develops in chapter representatives an analytical and creative approach to the marketing process, actively engages chapter members in the marketing activities of their community, and provides an opportunity for experienced executives to guide and assist in developing the marketing, management and entrepreneurship leaders of tomorrow. The Creative Marketing Project is designed to encourage DECA chapter members to recognize marketing as a force for the economic and social good of the community. The project should be a research study in the marketing field, planned, conducted and reported by a DECA chapter, the use of which will measurably improve the marketing activities of an individual company, a group of companies (such as a shopping mall) or the business community.
Sample Event
The Creative Marketing Project is a team event consisting of 1 to 3 students.
Careers and Salary Ranges
- Advertising and Promotions Manager
Colleges and Universities with Marketing Departments
-Western Michigan University, http://www.hcob.wmich.edu/mktg/
- Wayne State University , http://www.bulletins.wayne.edu/ubk-output/index.html
- University of Michigan , http://www.bus.umich.edu/Academics/Departments/Marketing/
- Northwood University , http://www.northwood.edu/mi/academics/degreesanddepartments/marketing/
- Michigan State University , http://www.bus.msu.edu/msc/
- Grand Valley State University , http://www.gvsu.edu/business/index.cfm?id=B1BFE14D-B874-3658-1A91A122D9BCF11A
- Ferris State University , http://www.ferris.edu/cob/marketing/
-Eastern Michigan University , http://www.mkt.emich.edu/
- Central Michigan University , http://www.cmich.edu/subject_programs.asp?sid=521401&yr=
2005&locid=onc&level=ug&sub=Marketing
Work Place Examples
-Multimedia Companies
-International or Domestic Corporations
-Pubic Relations Firms
-Universities/Colleges
-Computer/Telecommunications Companies
Skills Needed to Succeed in the Marketing Industry
-Excellent Communication and Analytical Skills
-Great Presentation Skills
-Creativity
-Ability to Lead and Direct Staff but Also Work On A Team
-Knowledge of Foreign Languages a Plus, Especially for International Business Partners or Corporations
Trade Groups and Industry Associations
-Marketing Management Association
-American Marketing Association
-Association of Marketing and Management Resources
-Society for Marketing Professional Services