The Learn and Earn Project is a chapter project that develops business and marketing skills. The Learn and Earn Project applies entrepreneurial skills to a single sales/service activity to be run as a real business venture. In a sense, the project is a chapter entrepreneurship project. The sales/service activity may focus on any subject of interest to the chapter and should involve the majority of the chapter members. School store projects may be appropriate, but should be planned around a new marketing program within the store. The project may begin at any time after the close of the previous year's state conference and run to the beginning of the next state conference. An evaluation of the project's planning, organization and implementation must be included in the report.
Sample Event
Learn & Earn Project is a team event consisting of 1 to 3 students.
The Learn and Earn Project provides an opportunity for chapter members to:
• Plan, organize and conduct a sales/service project in their local community
• Develop a business plan
• Implement a promotional campaign
• Evaluate the planning, implementation and outcome of the project
Skills Developed
The chapter representatives will demonstrate skills described by the performance indicators for general marketing as well as learn/understand the importance of:
. Communications skills-The ability to exchange information and ideas with others through writing, speaking, reading or listening.
. Analytical skills-The ability to derive facts from data, findings from facts, conclusions from findings, and recommendations from conclusions.
. Critical thinking/problem-solving skills
. Production skills-The ability to take a concept from an idea and make it real.
. Teamwork-The ability to plan, organize and conduct a group project.
. The ability to evaluate group presentations.
. Priorities/time management-The ability to determine priorities and manage time commitments and deadlines.
. Economic skills