The Marketing Management event allows students to apply marketing techniques to learn how to manage a firm or company's marketing resources and activities. Students learn how to choose target markets as well as keep and acquire customers through creating, delivering, and communicating superior customer value.
Sample Exam
Sample Role Play
Careers and Salary Ranges
-Marketing Director, $60,000-$90,000
-Media Manager, $70,000-$100,000
Colleges and Universities with Marketing Management Departments
- University of Michigan , http://www.bus.umich.edu/Academics/Departments/Marketing/
- Wayne State University , http://www.bulletins.wayne.edu/ubk-output/index.html
- Northwood University , http://www.northwood.edu/mi/academics/degreesanddepartments/marketing/
- Michigan State University , http://www.bus.msu.edu/msc/
-Northern Michigan University , http://www.nmu.edu/departments/colleges/business/
- Grand Valley State University , http://www.gvsu.edu/business/index.cfm
-Eastern Michigan University , http://www.mkt.emich.edu/
Work Place Examples
-Multimedia Companies
-International or Domestic Corporations
-Pubic Relations Firms
-Universities/Colleges
-Computer/Telecommunications Companies
Skills Needed to Succeed in the Marketing Management Industry
-Excellent Communication and Analytical Skills
-Great Presentation Skills
-Creativity
-Ability to Lead and Direct Staff
-Knowledge of Foreign Languages a Plus, Especially for International Business Partners or Corporations
Trade Groups and Industry Associations
-Marketing Management Association
-American Marketing Association
-Association of Marketing and Management Resources
-Society for Marketing Professional Services