The purpose of the Public Relations Project is to provide an opportunity for the chapter representatives to demonstrate the skills needed in planning, organizing, implementing and evaluating a single public relations campaign conducted by the chapter. The campaign may focus on any topic or subject of interest to the chapter and should involve the majority of the chapter members. The project may begin at any time after the close of the previous state conference and run to the beginning of the next state conference. An evaluation of the campaign's planning, organization and implementation must be included in the report.
Public Relations Project is a team event consisting of 1 to 3 students.
Sample Event
Careers and Salary Ranges
-Public Relations Assistant, $30,000-$40,000
-Public Relations Representative, $40,000-$50,000
-Public Relations Account Executive, $40,000-$55,000
Colleges and Universities with Public Relations Departments
- Central Michigan University , http://www.cmich.edu/subject_programs.asp?sid=090902&yr=2005&locid=onc&level=ug&sub=Public%20Relations
- Michigan State University , http://www.msu.edu/index.html
-Northern Michigan University , http://www.nmu.edu/departments/commandperformance/
- Ball State University , http://www.bsu.edu/cim/bachelors/maj_pr/
Work Place Examples
-Public Relations Firms
-Media Corporations
-Schools and Universities
-Hospitals
-Human and Social Service Agencies
-Politicians
Skills Needed to Succeed in the Public Relations Industry
-Excellent Written and Verbal Communication Skills
-Ability to Identify a Target Audience
-Awareness of Ethical and Social Issues
-Creativity
Trade Groups and Industry Associations
-Public Relations Society of America
-Institute for Public Relations
-International Public Relations Associations
-Council of Public Relations Firms