Retail marketing includes marketing tasks resulting in the sale of goods from a retail environment merchandise line. (Includes, but is not limited to, department stores, variety stores,
supermarkets, convenience-food stores, bakeries, meat markets, clothing and accessory stores, specialty accessory stores, shoe stores, jewelry stores, appliance stores, floral stores, hardware stores, office products stores, furniture stores, fabric stores, toy stores).
Sample Event
Careers and Salary Ranges
-Director of Retail Marketing, $90,000-$110,000
-Retail Marketing Analyst, $45,000-$65,000
- Advertising and Promotions Managers
Colleges and Universities with Retail Marketing Departments
- Northwood University , http://www.northwood.edu/mi/academics/degreesanddepartments/fashionmarketingandmanagement/default.asp
- Michigan State University , http://adv.msu.edu/programs/retailing.html
- Central Michigan University , http://www.cmich.edu/subject_programs.asp?sid=521803&yr=2005&locid=onc&level=ug&sub=Retailing
Work Place Examples
-Retail Stores or Outlets
-Department Stores
-Supermarkets
Skills Needed to Succeed in the Retail Marketing Industry
-Enjoy Working with the Public
-Excellent Sales Skills
-Positive Attitude
-Ability to Work Abnormal Hours
Trade Groups and Industry Associations
-National Association for Retail Marketing Services
-Retail Advertising and Marketing Association
-National Retail Federation