In the Sports & Entertainment Marketing event, students learn marketing and management functions that can be applied in amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes, products and services related to hobbies or cultural events, or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time.
Sample Exam
Sample Role Play
Careers and Salary Ranges
-Media Operations Manager, $57,000-$90,000
-Travel Coordinator for Sports Entertainment Company, $30,000-$35,000
-Entry Level Sales Position, $32,000-$45,000
-Entry Level Sports Advertising/Marketing, $30,000-$50,000
Colleges and Universities with Sports & Entertainment Marketing
- University of Michigan , http://www.kines.umich.edu/academics/sm/index.html
- Northwood University , http://www.northwood.edu/mi/academics/degreesanddepartments/entertainmentsportandpromotionmanagement/default.asp
- Lake Superior State University , http://www.lssu.edu/degrees/degree.php?id=5085
- Central Michigan University , http://www.cmich.edu/display_degree.asp?pid=21001001&majid(1)=21101204&yr=2005&locid=onc&pname=Bachelor%20of%20Arts
Work Place Examples
-Museums
-Theaters
-Casino/Resort
-Professional Sports Teams
-University/College Sports Teams
-Amusement Parks
-Media Corporations
-Advertising Agencies
Trade Groups and Industry Associations
-Entertainment Resources and Marketing Association
-American Council on Exercise
-Sporting Goods Manufacturers Association
-American Association of Museums
-Entertainment Services and Technology Association