The Automotive Services Marketing event teaches students the skills needed to succeed in this highly competitive industry. Students learn to identify their market and develop a product mix, anticipate business risks, satisfy customer wants and needs, and to be aware of what needs to be done to stay ahead of the competition.
Sample Exam
Sample Role Play
Careers and Salary Ranges
- Petroleum Sales, $26,000-$50,000
- Convenience Store/Gas Station Manager
- Industrial Production Managers
- Automotive Service Technicians
- Automotive Marketing Director, $100,000-$200,000
- Inventory Control Manager, $60,000-$70,000
- Automotive Store Manager, $30,000-$50,000
Colleges and Universities with Vehicles & Petroleum Marketing Departments
- Northwood University , http://www.northwood.edu/mi/academics/degreesanddepartments/automotivemarketing/
- Central Michigan University , http://www.cmich.edu/subject_programs.asp?sid=150803&yr=2005&locid=onc&level=ug&sub=
Automotive/Vehicle%20Design%20Technology
- University of Arkansas , http://www.uark.edu/admin/urelinfo/CatalogofStudies/OLD_CATALOGS/00-01/ba/MKTT.html
Work Place Examples
- Vehicle Dealerships
- Automotive Parts Retailers
- Gas and Car Service Stations
- Automotive Advertising Groups
Skills Needed to Succeed in the Vehicles & Petroleum Marketing Industry
- Excellent Customer Service and Communication Skills
- Knowledge of Many Types of Vehicles and their Fuels
- Enthusiasm and Leadership Abilities
Trade Groups and Industry Associations
- Alliance of Automobile Manufacturers
- American Petroleum Institute
- Association of International Automobile Manufacturers
- International Fuel Quality Center